Max Factor Ice Cube Face Mask, 1947

When it comes to the beauty industry and cosmetics, it can be hard to know what products legitimately help you and your skin versus what products exist purely for marketing purposes. There is no doubt that these days we have more of an ability to understand the effects of certain products on the skin, but it wasn’t always like this…

Considering that ice is free to make in your own home, Max Factor surely knew how to make money off of female insecurities… Even though this is technically just a face mask with ice cubes all over it, it looks very intimidating. Almost like it came right off the set of a horror film… We’re not sure how it does, but the beauty industry makes women buy into these things.