#36: Right Message, Wrong Execution

Have you ever seen an advertisement and thought that the concept itself was good, but the way they went about executing it wasn’t? A lot of the time, advertising companies don’t manage to achieve the right results when they release a campaign because, after all, they don’t always know when something will work.

This particular ad is trying to show a supportive side in the case that something terrible happens to a woman’s husband, but they miss the mark. Sure, everyone needs support at different times, but the idea that a woman can’t handle a “man’s work” because she is a woman is outrageous. Minimizing this situation is not an effective way to sell insurance…