#32: There is So Much Wrong With the Child-Like Appeal

There are many different techniques used in the world of advertising, but like the industry, not all of them have the purest intentions. When creating an advertisement, there are certain things that a creative director might find relevant to include in a campaign; however, that doesn’t mean that it is right.

We bet that there are people out there that would find nothing wrong with this particular poster, but we can tell you with certainty that there are. This whole poster is selling the idea that innocence is sexy, but they are choosing a child-like female model to portray that message. There shouldn’t be anything arousing about a child holding a teddy bear.