#25: Numerical Identity

In a playful nod to their heritage, Nissan often emblazons their race cars and advertisements with the number 23, a clever reference that speaks volumes in a simple numerical code. In Japanese, ‘ni’ translates to two, and ‘san’ means three, together sounding out the brand’s name. This numeric wordplay is not just a cultural wink; it’s a branding masterstroke, marrying language with marketing in a smart and memorable way.

The number becomes a symbol, a subtle yet impactful nod to Nissan’s Japanese roots, serving as a high-speed ambassador of the brand’s identity on racetracks and in the minds of consumers worldwide. It’s a perfect exemplification of how a brand can rev its engines in the global market while honoring the language of its home country.