#15: Don’t Mess With the Little Guy

One very common mistake big business tends to make over and over is to think that they can mess with the little guy. Sure, there are many cases where it can work; however, in the age of social media, these big companies need to think more carefully about what they do and how they do it.

United Airlines probably thought that they would be able to get away with such a thing because, after all, who cares about the little guy? Well, hopefully, after something like this, companies like United and United themselves treat customer complaints a little bit more seriously. Because social media is extremely powerful…