#23: She’s Smart About Streaming

In a bold move back in 2014, Taylor Swift surprised fans by pulling all her music from Spotify, citing the importance of valuing art and the need for fair compensation. Through an essay in The Washington Post, Swift passionately campaigned against free streaming, emphasizing the value of music as art.

Her advocacy against free streaming services resonated with fellow musicians and fans alike, underscoring the need for a more equitable distribution of revenue in the digital era. While her music eventually returned to Spotify, reports suggest that Swift reaped substantial financial rewards from the streaming service, reportedly earning $100 million in 2023 alone.