#12: Social Media Savvy

Her approach to engaging with fans via social media has been revolutionary since her country music days, setting a precedent for direct and authentic interaction. By treating her fans as friends, Swift creates a sense of community and intimacy that transcends the digital realm.

Her commitment to providing extra, exclusive content and sporadic, unannounced live videos demonstrates a genuine desire to connect beyond the stage. This authentic engagement has become an integral aspect of Swift’s brand, fostering a bond with her fans that goes beyond mere admiration for her music.