#9: Caribbean

Annual count of international tourists: 32.2 million

Tourism revenue: $37.5 billion

Many dream of the Caribbean’s idyllic landscapes—its white sands, palm trees, and pristine waters define the ultimate getaway. Despite its popularity, tourists have noticed a decline in hospitality, particularly in service-driven sectors, dimming its allure somewhat.

Navigating the service industry’s challenges is tough, especially in a multicultural setting like the Caribbean. Unfortunately, this complexity has made it one of the less hospitable destinations globally despite its natural beauty and appeal.