#38: Russia

Annual count of international tourists: 8.2 million

Tourism revenue: $17.2 billion

Despite its underdog status on travel bucket lists, Russia offers mesmerizing sights, from the majestic Red Square to opulent palaces. While rumors of unfriendly locals persist, the country’s cultural richness invites endless exploration.

Russians’ blunt communication and resistance to accommodate non-Russian speakers often stir misconceptions. Abroad, their reputation for scant tipping and excessive food waste precedes them, adding layers to the complex tapestry of Russian social etiquette.