#32: Italy

Annual count of international tourists: 57.3 million

Tourism revenue: $54.3 billion

Italy, a must-visit gem, offers an immersive journey through its storied streets. From Venice’s serene canals to Rome’s ancient Colosseums, let’s not forget the culinary delights! However, it’s known for its unique etiquette, often misunderstood as rudeness.

Italy dances to a different rhythm, unlike the global norm of queuing and exchanging pleasantries. This striking contrast in social conventions might leave visitors puzzled, pointing to a cultural mismatch more than anything else.