#28: Switzerland

Annual count of international tourists: 14.6 million

Tourism revenue: $20.5 billion

Switzerland is a versatile destination that offers skiing in the Alps, urban summer explorations, luxurious watches, and exquisite chocolates. However, be aware of local etiquette before visiting this tourist favorite.

In Switzerland, it is not presumed that everyone speaks English. Making an effort in the local language is appreciated. Punctuality is key, and small talk is minimized, as these aspects could lead to visitors’ assumptions of rudeness.