#25: Austria

Annual count of international tourists: 30.9 million

Tourism revenue: $28.2 billion

Austria, known for its breathtaking landscapes and cozy towns, is a hidden gem amongst European countries. Despite its popularity, it sees fewer tourists, leaving Austrians somewhat unaware of their perceived unfriendliness by visitors.

In Austria, especially Vienna, there’s a noticeable attitude towards foreigners, which is considered somewhat naive. This ‘my way or the highway’ mindset showcases a cultural gap between locals and tourists, painting a complex picture of social interactions.