#14: New Zealand

Annual count of international tourists: 2.2 million

Tourism revenue: $23.15 billion

New Zealand, often associated with serene landscapes and sheep, is home to welcoming locals. However, beneath the polite surface, Kiwis show a feisty side, especially when confused with Australians, revealing a complex, spirited identity.

Beyond their friendly demeanor, New Zealanders passionately defend their rights, particularly in urban centers. This zest for protest and standing up for beliefs can clash with visitors’ expectations, showcasing the country’s dynamic social landscape.