#17: Analysing Traffic Gone Bad

Year: 2013

Network: WJRT

In a viral sensation that WJRT’s Siobhan Riley surely never anticipated, her name became synonymous with an unintentional blunder that caught the internet’s attention back in 2013. Picture this: She was diligently delivering an update on Saginaw’s local driving conditions during a Tuesday evening broadcast, armed with an interactive map as her trusty tool. But, alas, fate had other plans.

In a twist of fate, her navigational doodles inadvertently resembled something a bit more risqué than roadways. The resulting image left little to the imagination, and it became an instant internet sensation. This unforgettable blooper serves as a vivid reminder of the importance of double-checking our work before it’s presented for the world to see.