#57: Extra Tilde Flavor

Ah, the delightful confusion surrounding the Coca-Cola logo! Some people firmly believe that the symbol used to be “coka~cola” instead of “coka’cola.” Well, perhaps that imaginary twist adds an extra layer of flavor. But whether intentional or not, these variations in logos and branding elements can leave a strong imprint in our minds, causing us to question what we thought we knew.

It’s remarkable how a brand element can become etched in our minds, but here’s the twist: sometimes, what we remember may not be entirely genuine. External factors, including the creative strategies of brands, can influence our perceptions and memories. So, next time we recall a distinctive logo or brand element, let’s pause and wonder if it’s a genuine memory or maybe a clever trick of the marketing world.