Aren’t You the Middleman, TJ?

Trader Joe’s, do you know what a middleman is? A middleman is a person or organization in the supply chain that stands between the producer and the end-user. For instance, you, Trader Joe’s, buy goods in bulk from the producer, then sell them to us, the market. Hence, you are the middleman here.

At best, you’re the only middleman in this supply chain. However, odds are that with a company as large as yours, there’s at least more link that stands between you and the producer. Taking everything into account, this advertisement is just silly. Not your best ad yer, TJ, but we won’t hold that against you.