An Iconic Encounter

In 1969, Esquire’s cover story on Andy Warhol by George Lois revolutionized the artist’s image. Lois transformed Warhol’s iconic Campbell’s Soup Cans into a provocative image of him drowning in a soup can—a concept Warhol himself adored upon hearing.

This bold interpretation captured Warhol’s fascination with consumer culture and celebrity while also reflecting the artist’s complex relationship with fame and commercialism. The cover became an enduring symbol of Warhol’s influence on contemporary art and popular culture.