#45: He Turned Down Multiple Endorsement Deals

Larry Bird could have cashed in on countless endorsement deals during his prime—sneakers, fast food, and flashy campaigns—but most never interested him. He was fiercely particular about what he’d attach his name to, avoiding anything that felt inauthentic.

He preferred quality over quantity and always maintained his working-class image. While other stars leaned into superstardom, Bird stayed rooted in subtlety and substance. It wasn’t about turning down money—it was about preserving identity.