#38: John Yudkin

John Yudkin, a pioneering food scientist, found himself at odds with the prevailing dietary dogma of his time when he dared to expose the dangers of excessive sugar consumption. In the 1960s and 1970s, as the sugar industry flexed its influence, Yudkin’s research revealed the link between sugar and chronic health issues.

His findings were met with fierce resistance from powerful sugar lobby groups and even some of his own scientific peers. Yudkin’s work was marginalized, and his reputation was tarnished. It wasn’t until decades later that his insights gained renewed attention, as mounting evidence corroborated his warnings about the harmful effects of sugar on public health.