#9: Good & Plenty

Good & Plenty, a stalwart in the candy world, boasts a rich history predating standardized pricing. Esteemed as the inaugural branded candy in the U.S., this licorice delight was birthed by Philadelphia’s Quaker City Chocolate & Confectionery Company, eventually finding a home under Hershey’s expansive umbrella. The brand’s nostalgic charm is partly credited to its memorable ‘Choo-Choo Charlie’ campaigns, cementing its place in the hearts of early fans.

Not merely a candy, Good & Plenty represents a slice of Hershey’s $20 billion empire, standing testament to the enduring appeal of licorice despite a niche audience. While it may not be the cornerstone of Hershey’s financial juggernaut, Good & Plenty’s historical and cultural significance ensures it remains an indispensable part of the confectionery landscape.