#23: Now & Later

Dive into the world of taffy-like bliss with Now & Laters, a candy that offers an engaging taste journey with its individually wrapped pieces. Launched in 1962 by the Ferrara Candy Company, this candy began selling at 5 cents a pack. Today, it boasts 12 delectable flavors, including the classic cherry, grape, apple, banana, and blue raspberry. Its chewiness nailed in iconic, vibrant wrappers allows for the joy of indulging in a few now and stashing some for later adventures in sweetness.

Expanding its palette to 12 scrumptious flavors, Now & Laters continues to delight with old favorites like cherry, grape, apple, banana, and blue raspberry. This chewy sensation’s journey began with The Phoenix Candy Company before finding its way through various hands, including Beatrice Foods, and eventually settling with Ferrara. Through each transition, the essence of Now & Laters was preserved, making it a beloved treat that Ferrara proudly continues to produce, ensuring the legacy of this chewy delight marches on.