#17: The Phenomenon of Simon

Launched in 1978 for $25, Simon instantly captured hearts with its midnight debut at NYC’s Studio 54, thanks to Milton Bradley. Sold at giants like Walmart and Toys R Us, this pioneering toy merged lights and sounds into a memory challenge that swept the nation, securing its place as an unforgettable hit with a value now reaching $150.

Despite its simplicity, Simon enchanted users with its $25 price tag, equivalent to $92 today. Decades later, this classic from the ’70s still wields the magic of nostalgia, fetching between $100 and $150 among collectors. A testament to its enduring appeal, original units of Simon continue to be treasured and sought after in the collector’s market.