#37: Redeemable Coupon

There are some people out there that are really into giving personal coupons to their friends and family for them to redeem at any point. These coupons could range from a massage to a shopping day together. These coupons are nice in theory, but in reality, they never really work.

This is a great example of just how coupons aren’t really redeemable. Because even after 25 years, someone can decide that they just don’t have to do anything about it. If there was no pressure 25 years ago to fulfill the coupon, then there certainly won’t be enough pressure 25 years later.