#16: Rubio’s Coastal Grill

In the early ‘80s, a spring break trip to Baja California changed Ralph Rubio’s life. There, he tasted his first fish taco—a crispy, golden delight wrapped in a warm tortilla. Inspired, he brought the flavors of Baja back to San Diego, opening Rubio’s Coastal Grill in 1983.

What started as a small taco stand quickly gained a devoted following, introducing Californians to the magic of fresh, beer-battered fish tacos. Rubio’s didn’t just serve food; it sparked a coastal cuisine movement, proving that one unforgettable bite can launch a legacy.