#43: It’s a Wonderful Life

There are many ways in which producers get sponsorship for films, one of them is through product placement. Essentially, a brand will give you funds in exchange for you using their product in the film. We’re sure that there are rules to it, but as long as it’s there, that’s the job done.

In It’s a Wonderful Life, fans have been asking if the naming of ZuZu could be interpreted at product placement. George Bailey, played by James Stewart her ‘ZuZu, my little gingersnap’. Now that seems like some serious product placement without seeing the product!