#13: A Worthwhile Investment

Esther’s leading role in Bathing Beauty marked a turning point for MGM. They recognized the appeal of aquatic films and doubled their investment in her unique talent as an athlete-turned-actress.

MGM outpaced rivals by constructing an elaborate, massive pool at a steep $250,000 cost. This wasn’t just for show; it featured advanced technology to capture Esther’s every move, underscoring their hefty bet on her star power.