Progressive packaging for baby products

It’s nice to see product packages becoming more progressive. There are pictures of families with two moms and two dads, but pictures of single dads on baby products were unheard of a mere decade ago. Now, here we are, living in a more inclusive society that acknowledges the woes of single fathers.

To be honest, we didn’t actually think there was anything special about this product’s image. Sure, there’s a dad holding a baby, but so what? Dads hold babies all the time! In fact, dads throw babies into the air all the time! We’d be far more impressed if this was a picture of two dads playing catch with a newborn. That’s progressive!