Armenia

In Armenia, the essence of beauty lies in its natural splendor, with an emphasis on enhancing one’s innate features through the art of makeup. While traditional beauty ideals continue to hold sway, there’s a noticeable influence from Western beauty trends that are gradually reshaping Armenian beauty standards.

Deeply rooted in its rich cultural heritage, Armenian beauty standards extol the virtues of radiant, healthy skin, often achieved through time-honored natural remedies and treatments. Hair, too, occupies a significant role in the Armenian beauty ethos, with the idea of being long, luxuriant, and at the peak of health. Armenian beauty is a reflection of the profound values placed on natural beauty, health, and holistic wellness.