Ukraine
In Ukraine, the concept of beauty pays homage to the allure of natural and vibrant appearances, highlighting the beauty of clear, flawless skin and harmonious facial features. The preference leans towards minimal makeup that effortlessly enhances one’s natural attributes, embracing a look that exudes a healthy and radiant glow.

Ukrainian women often prioritize their well-being through mindful eating and regular exercise, seeking to achieve their desired body shapes while emphasizing overall wellness. This evolving beauty standard in Ukraine reflects a more inclusive and diverse perspective on beauty, underscoring the belief that beauty flourishes in a spectrum of shapes, sizes, and hues.
